Unnoticed [Summer / 2025]
An experimental editorial publication exploring the beauty and variety of traditional Russian clothing.
The brief challenged me to communicate the research through mostly imagery and as little text as possible, using layout, scale and visual relationships to let the garments speak for themselves. The book moves from head to toe, creating a visual journey through regional dress, its details and cultural context.




materials

digital print + laser cut
ring bind
155 gsm + acrylic




year

2025




category


Editorial




Exploring traditional Russian dress through a visual journey from head to toe. The book begins with the kokoshnik and ends with footwear, using photography, painting and archival imagery to explore how traditional garments were worn, represented and connected to their surroundings.

From matching sarafans with landscapes of the Russian countryside to zooming in on kosovorotkas hidden within classical paintings, each section takes a different approach to bringing attention to the details of traditional clothing.
Historical images of kokoshniks are paired with the actual headpieces, while the footwear section strips the imagery back and focuses on the natural placement of shoes on the ground.

The editorial system plays with scale, comparison and composition to make familiar historical imagery feel more immediate, while keeping the focus on the garments themselves.








call me Masha

COMMERCIAL:

GOOD PHATS
fu:di
Climate Emergency Week 
etOso

     OTHER PROJECTS

PERSONAL:
         
        [BRANDING/IDENTITY]
The Little One
Eleven Bikes
The Steel Station

         [EDITORIAL]
Unnoticed


Multidisciplinary Designer specialising in branding + identity

My name is Masha (a Russian nickname for Mariia). I’m a UK-based designer with a love for branding and thoughtful illustration. I enjoy meeting people, learning what inspires them, and helping bring their ideas to life through clear, considered visual design. I work across a range of media, from print and digital to motion and simple interactive design, always tailoring my approach to the project and the people behind it.

If you have an idea you’d like to bring to life and aren’t quite sure where to start, I’d love to hear from you :)

CV
mariiameleshkinagmd@gmail.com
instagram

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