GOOD PHATS is a British food brand on a mission to bring good fats back to the table, with products including extra virgin olive oil, avocado oil, ghee and beef tallow.
I work with GOOD PHATS across social media and promotional materials, creating content that feels bold, confident and a little provocative. The focus is on taking a category that can feel overly technical and making it simple, visual and engaging — whether that's explaining why a particular fat is worth knowing about or finding a fun way to showcase the products.
I work with GOOD PHATS across social media and promotional materials, creating content that feels bold, confident and a little provocative. The focus is on taking a category that can feel overly technical and making it simple, visual and engaging — whether that's explaining why a particular fat is worth knowing about or finding a fun way to showcase the products.
GOOD PHATS
year
2026
category
Social Ads, Posters, Illustartions
GOOD PHATS x Top Cuvee leaflet [June / 2026]
The idea came straight from the two products — olives and grapes. I imagined them as two friends hanging out in the sun, which felt like a fun and natural way to bring the two brands together and capture the mood of the summer release.
Social Ads [August / 2026]
Emails [2026]
Website Images [Spring / 2026]