This project focused on the rebranding 2025 and logo design for The Little One, a family-owned café that roasts its own coffee and bakes all of its pastries inhouse. The main goal of the rebrand was to help the café stand out against the backdrop of black-and-white buildings, appeal to a wider audience, and accurately reflect its values. As a family-run business, the brand needed to feel welcoming, comforting, and approachable for its customers
The Little One
year
2025
category
Logo Design, Branding, Illustration
I redesigned the logo around a small star, representing something simple but special, and created a custom typeface inspired by the café’s freshly baked goods. I experimented with using flour to shape the letters, giving the typography a more playful, handmade feel.
When revising the logo I decided to create a custom typeface to better reflect
the café’s personality. I experimented with flour to form the letter shapes, taking
inspiration from the baked goods made on-site. This gave the typeface a playful, handcrafted quality that feels warm, welcoming and perfectly suited to the café’s character.